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Want to know how to improve content for social media? Well, this year you need to step out of your comfort zone and adapt to new audience demands. As a PR and communication agency, we are able to give you the most competent advice. First of all, you should know that in 2021 companies will communicate more human. Specifically, they will communicate the people behind the brand , not the products. Customers want to know as much as possible about the people who make the products. This creates connection and grows the brand. I also told you in a past article that you need to come out of the shadows, talk about yourself, share your experience with your audience. And that’s a first answer to the question of how you improve your content for social media.

Create video content for social media

Another aspect that will help you improve content for social media is video content. Regardless of platform or format, video content will attract a large audience this year. From Instagram Reels, and TikTok, to YouTube, there are plenty of opportunities to engage your audience. The key to a successful video is to identify your target audience and upload the video to the appropriate platform. If you have a product that appeals to Generation Z, TicTok is the most appropriate platform. You should know that currently, in the Romanian market, TikTok has moved ahead of Instagram, right after Facebook and YouTube. So, keep this in mind when promoting your products or services on social media. If creating video content sounds overwhelming, know that you don’t have to create different video content for each platform. You can also share the same video on Instagram, TikTok or YouTube.

How do you improve content for social media?  In 2021, take action!

Haven’t you distributed content on Instagram Reels yet? It’s time you did so. Instagram Reels content is sent to all Instagram users, not just your followers. And while the feature is relatively new, Instagram is giving it major importance. So, it’s time you stepped out of your comfort zone and try something new.

E-commerce is the new trend

Welcome to the age of social media, where e-commerce takes centre stage! From Instagram’s new features, such as Instagram Reels Shopping, Instagram Live Shopping, to the recent partnership between TikTok and Shopify, consumers will start shopping directly from social platforms. This is great news for small businesses around the world. The digital storefront is another way to secure revenue for your business amidst the situation created by the Coronavirus pandemic. The work you will put into social media optimization will serve you well in the months, even years to come. Why? Because the customer journey starts on social media and ends on your website or online store. But now, that journey needs to be much shorter, to start and end on social media. A customer can meet you on Instagram, for example, discover your product, and buy it, without leaving the platform. It’s an ideal situation where you make it easy for the customer to access everything they need on one platform, without having them move from one place to another. And, they’ll appreciate it, we guarantee.
It’s time to improve your knowledge of “social” shopping i.e., social networks. If you’re a brand that focuses on e-commerce, it’s time to activate your digital store. We believe e-commerce will mean big business for small brands.

Brands that have a goal will go viral in 2021!

Brands and companies that focus on environmental social responsibility and ethics will thrive this year. 2020 was the year that sparked something of a global uprising. People rediscovered their voice on social media and many brands stepped in to help. This year, brands will get even more involved. So, identify your brand values and take action. That way, you’ll connect with your audience and add value to the community you’re a part of! The conversations about corporate responsibility will continue, especially on LinkedIn. We’ve already mentioned that 2020 was the year people found their activist voices on social media. For many brands it was time to pause, reflect and take action on diversity and social inclusion in their business model and the content they distribute. Transparency is a big issue on social media, and customer trust doesn’t get earned overnight. Instagram is also perfect for sharing transparent content.

Start sharing educational content!

How do you get people to interact with your posts? Start sharing educational posts. First let’s talk about carousel posts on Instagram. They’re the perfect tool for easy-to-share and educational content. Create and schedule a carousel post on Instagram! Familiarize yourself with apps such as Canva and Over to make your educational post! Then you can schedule your carousel post with Laser. Simply upload your projected images to your media library and select the images you want to turn into a carousel post. Schedule a time when you want it to be posted and you will receive a notification letting you know it’s time to post.

Influencers on TikTok will replace those on Instagram

Influencer marketing has been associated with Instagram for a long time. This year, things will change. We’re moving on to TikTok or Pintrest. Because advertising on TikTok comes at a high price, more and more brands will turn to influencers on the platform to get the word out about their products and services. Take note and keep up with the times! Before we end, we’ll just say this: make a list of your favourite TikTok influencers and start writing to them. You will need them!