Case Studies

Case study

Personal Branding Ioana Petrea, RightFit

Period: June 1, 2021 – June 1, 2024
Duration: 36 months
Media Appearances: 144 (print and television)
Total Rate Card: 2,300,000 euros

RightFit is a Romanian recruitment agency that emphasizes innovation and unique recruitment channels. We built the personal brand of Managing Partner Ioana Petrea.
We targeted Romania’s main media channels, including business and general press as well as leading television stations. We established regular segments with recurring appearances twice a week for 12 months on Romania’s highest-rated TV station, PRO TV, during the morning show “Vorbeste Lumea”. 

Additionally, we created an internal segment on YouTube, “5 minutes with Ioana,” which boosted the client’s online visibility.

Ioana Petrea, Managing Partner RigtFit

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Case Study

Corporate Communication & Executive Branding
Client:  DOUGLAS Romania
Period: June 1, 2023 – June 1, 2024
Media Appearances: 120 (print media through press releases)
DOUGLAS Romania is one of the largest cosmetic retailers in Europe. For DOUGLAS Romania, we developed both the CSR strategy and the Executive Branding strategy for Lavinia Ivas, CEO of DOUGLAS Romania.

We communicated the company’s achievements, store openings, and CSR campaigns, and we strengthened Lavinia Ivas’ presence in the media market. We coordinated and promoted the opening of the 40th DOUGLAS Romania store, generating over 15 media appearances in national and local press for this specific event alone.