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In an ever-changing digital era, the digital health of a brand is a crucial factor for its success. Swift adaptation to new trends and effective communication methods with the audience are essential for the sustainability of companies in an evolving economic environment. According to the Digital Health Index (DHI) report, the Retail industry attracted the … Read more
What is crowdfunding or participatory financing Even if you’ve never heard the term “crowdfunding”, you’ve probably encountered it on social media. Crowdfunding simply refers to raising funds or capital online for a project or a cause from a large number of people or investors. Natural persons or small enterprises can use this type of financing … Read more
Choosing the right communication channel Choosing the communication channel is vital for an efficient communication, as every channel has its own strengths and weaknesses, depending on many factors that need to be taken into consideration. For example, the general information about a future event that is shared by means of a letter or a notification … Read more
What should a PR strategy for mass-media visibility look like? There are plenty of challenges ahead this year. Therefore, it’s the perfect time to start developing a strategy that will raise the profile of your brand. Which is one of the best ways to achieve this? Through a solid PR strategy. In recent years, we’ve … Read more
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